Advertising Process and Its Impact

Advertising, its Role and Impact

Advertising is any paid form of non-personal presentation of ideas, goods and services by an identified sponsor. In this age of machinery, new things are produced everyday. Market is created for these things through advertisement. It is done through different ways to spread the knowledge of goods and services to people. Consumers encounter advertising message as they watch TV, read magazines, listen to the radio, or surf the internet, or simply walk down the street. In large scale production, producers cannot think of pushing their sales without advertising their products. Through advertisement people begin to feel a need for even those goods of which they had never before.

Advertisement creates demand. Informative view of advertising is to inform the buyers about the qualities and benefits they would get when they purchase the product. The advertiser expects to create a favorable attitude which would lead to the desired action. Persuasive view holds that all advertisers attempt to convert the prospects into customers. Complimentary view expresses that advertising affects the demand which influence the utility of customers with the consumption of the advertised product. Advertising has constructive role when sellers can maximize profits and buyer can reduce costs with a right choice of the product available in the market.

Advertisement should be based on human psychology and targeted audience. It assists the media planner to define different groups for a creative execution of the desired message. Good ads in wrong medium are waste of money. An appropriate mean of advertisement turns into an increase in sales and ultimate progress of the business. A feedback from the customer is always valuable for any business. Testing of advertisement is as much important as sale of products because ads are for people to respond to not to win awards. Real test lies in results achieved that can be a shift in sale or a change in the attitude of intended audience. Marketing targets can only be achieved by an attractive advertisement using an appropriate mean to a rightly selected targeted audience.

Advertising is an integral part of society. It encourages the people to purchase the products and services to facilitate their lives. Enhancement in a sale of products results not only in the progress of a single business but also beneficial for economic growth. Market awareness promotes the living standard of people in their personal and professional life. It bridges the gap between nations by advertising various cultural trends. Right advertisements entertain appreciation of customers that results in building image of the product and business. It reflects creativity of business and utility to the customers.

Advertisement is the backbone of commerce and industry. No business can survive without it. To get success in business, advertisement plays a vital role as business world rotates on the pivot of advertisement. It contributes to bring about all round development of economy by increasing demand and income level of businesses and nation as a whole. To run a business without its aid is not possible in this modern age.

The Power of Promotional Marketing Products

Promotion is one of the key elements of successful marketing of any given product and is in wide use by the corporate companies. True, there is nothing new in this statement and all of us are searching for something new, something innovative when it comes to promotion for that is the way to capture the attention of any targeted or loyal customers.

Though it will be unjust to say that the promotional marketing products are new concept but there is truth in the statement when we say that there is ample scope for introducing something new to promotional marketing products and here in lays our endeavor to change, for change for the benefit is always welcome in the corporate world. Let us consider examples to understand the difference between everyday promotion and the new concepts. Take the example of a coffee mug, it has served to be a promotional product for years and we often come across coffee mugs carrying imprints of the logo or message from a company. This is the basic characteristic of any promotional product but then we are so used to this that it hardly creates any impact. It is time to think of new and revolutionary promotional products to be used to create ripples in the minds of the target customers.

It is time to go for promotional advertising products that create a loud and unique message and speak for the product that is being promoted in away to arouse interest among buyers. Another point that is making rounds among corporate corridors is that the proper use of the promotional business product. The point is clear that only procuring the perfect product is not all that the companies need but the correct use is one vital factor that influences the success ratio of the whole campaign. In this respect correct customization of the products is needed to create the impact. True, this is the second thing that one must consider after they conclude about the type of the product and the related cost. Customization largely depends upon the product selection for each product has its own customization options like imprint area and the color scheme to be employed.

But then the last question and perhaps the most important question is that “How the promotional business product is being used”, for it is the correct use along with the correct product that creates the correct impact.

How to Create a Facebook App for Advertising Your Business

How to advertise products and how to make the selling process effective has changed considerably with the advent of the social media where more innovative ways are also being observed. Advertising on Facebook is different in a way that the site is a non traditional advertising vehicle because people in this site are merely socializing.

The traditional way of advertising is to clearly lay out the products and explain thoroughly the benefits and present these to your audience. The demand is already there and knowing efficiently how to target your customers is the way to make your campaign more successful.

But now, probably because of too much competition or too many unique products available anytime or anywhere, you need to create a demand for anything that you offer. You have to first create a scenario where people will need to use your products or have an innovative idea to create an atmosphere where people will have a dire need of your products.

This is where Facebook applications or apps come in, where you first make a creation on this site to hook up prospective customers. Your prospective customers can make innovative creations with these apps and slowly these may lead them to your products which are related to the results of the apps they are using.

Before, it is difficult to create apps especially if you are a small business owner and with a little or no knowledge about programming. App creation before, is so complicated and if you do not have a programming background you will find it really hard to create.

But there are already many app service companies nowadays, offering their services to small businesses especially if you have already decided on what your app will do for you. Having already an app creation that will create an atmosphere of relevance to your products you can then go to service companies who will do the work for you.

But there is also an app builder on Facebook where you can customize your app with just implementing some simple ways. You just have to sign up as a Facebook developer and you can begin your app building for your online business.

There is a video tutorial, after you sign up, and it will show you how to create an app in just a few minutes. And this creation can be done even if you don’t have the technical skills or without any programming background at all.

It is a simple and the video tutorial will walk you through the simple steps and you can have the app needed for your online business. But if you find these things too complicated you may opt to hire the services of companies who will do the work for you.

Defining Promotional Products and Advertising Specialties

Promotional products and advertising specialties are items that are used to endorse a product, service or company agenda and can include executive and business gifts, event giveaways, awards and other imprinted or embroidered items such as custom mugs, pens, Koozies, bottled water, paper items such as letterhead and business cards and over 1,000,000 products with your logo.


Promotional and advertising specialties are used to promote products, brands and corporate identity. Promotional merchandise is used globally to promote events, exhibitions and product launches.

Almost anything can be branded with a company’s name or logo and used for promotion. Wearables such as embroidered caps, polo shirts and jackets, screen printed t-shirts are in the largest product category, which makes up more than 30% of the total for promotions and advertising branded product sales.

Other advertising products include small giveaways such as key chains, pens, pencils, Koozies, coolies, coffee mugs, sunglasses and stress relievers. Paper products such as business cards, folders and letterhead are often used for promotional purposes as well.

Brand awareness is the most common use for promotional and advertising specialties. Other uses include lead generation, distributor and dealer marketing programs, new products, safety education, marketing research, employee awards, and non-profit programs.


Most industry manufacturers sell exclusively through promotional products and advertising specialty distributors only. Distributors interface with manufacturers, suppliers, printers and embroiderers and often help end-users design and create artwork to be used on promotional products. Distributors have the ability to supply thousands of products from many manufacturers across the globe. Distributors help the end-user with product selection and make sure the artwork is submitted in the correct format.

Industry manufacturers prefer to sell through distributors and rarely sell to the end-user. Distributors save the end-user money and time by searching for a qualified printer or manufacturer who can produce and ship quality products efficiently and on time. Distributors are experts in selecting branded products that fit the end-users budget, promotional purpose and time frame.

Most qualified distributors prefer to communicate with the end-user via phone or email. The details required to brand products such as art specifications and ink colors make it difficult for distributors to offer the ability to order and pay for products online. Many distributors will offer an option to request for more information or a quote online, but prefer personal contact with the end-user prior to finalizing their custom order.